The AKI Secretariat has today launched the fourth edition of the Future Leaders of Insurance 2024 competition. The competition, carried out in partnership with Zydii, is open to young people aged 21-36 years old and working in AKI member companies.

The competition encourages participants to conceptualise innovative, solution-driven life insurance that are powered by technology. This concept is submitted through responding to a series of questions on an online platform. A team of judges drawn from insurance companies will review the proposals and award the most innovative concept. To ensure fairness, the concepts are anonymised when shared with judges for review.

Past winners of this competition have received recognition and promotion within their respective companies. We have also noted that some of the winning concepts have been taken up by insurance companies and have been grown to fully fledged products in the market. Winners also walk away with cash prizes of up to Ksh50,000.

Applications for this year’s edition are open until 15th August 2024.

Appy here AKI Competition 

This initiative was informed by the poor perception of insurance among young people which is largely driven by the complexity of products, low awareness levels and products that do not address their needs. By engaging the young people working within the insurance industry, AKI aims to groom a new generation of leaders who are equipped to navigate the evolving landscape of the insurance sector while meeting the changing needs of consumers.

Watch application video here