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Bancassurance Survey

Insurance and banking form critical elements of financial services. In Kenya, the two sectors had been operating separately until about a decade ago when banks started acquiring insurance agency licenses to enable them sell insurance products within the banking halls.  

Today, several banks and insurance companies partnering to offer various insurance products. Bancassurance is a mutually beneficial channel. The insurance companies will benefit from a wide, established and trusted distribution network, while the banks have an additional revenue stream, and customers can have value addition to the financial services and at the same time, have a one stop shop for banking and insurance.

The objective of this survey is to determine the level of permeation of bancassurance in Kenya and its performance, what models have been adopted and the gaps that exist.