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pensions awareness campaign

Retirement is a reality we have to deal with and the sooner we start planning the better. In 2015 AKI carried out a campaign with the aim of informing and encouraging employers and employees to take up retirement benefit schemes all while highlighting the benefits of these schemes.
Statistics from the Retirement Benefits Authority show that there are 1300 registered benefits schemes in Kenya. This only caters for approximately 15% of the total labour force and mainly those in the formal sector. On the other hand, the informal sector employs more than 80% of the country’s labour force but caters for less than 1% of the participants saving for retirement.
The campaign dubbed “Don’t lose out on your good years” encouraged people to start saving for retirement when they still have time and avoid leading a difficult life after retirement.
The campaign was carried out on TV and on social media.
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