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agriculture awareness campaign

Agriculture is an important pillar in Kenya’s economy and this is also underscored in Vision 2030. Agriculture faces various risks has direct impact on output. Like other risks, Agricultural risks should be transferred to insurers with the aim of protecting the farmers from economic risk.

In 2014, the Industry wrote gross premium of Agriculture Insurance worth Ksh270 million compared to Ksh273 million in 2013. Crops accounted for 84% of the gross premium while livestock accounted for 16%. In as much as this is a critical insurance cover, Agricultural insurance uptake has been very low. AKI has undertaken studies which show that there is a lack of awareness or education on the existence of such a product.

AKI therefore carried out an awareness campaign that aimed to raise awareness of the existence of Agriculture Insurance products amongst the target audiences which includes farmers both small scale and commercial, county governments, Agricultural institutions, government agencies engaged in Agriculture and the general public. Further the campaign aimed at providing information about where to get agriculture insurance products.

The campaign was executed for a period of two months on radio and on print media. In particular the campaign focused on vernacular stations Kass FM and Inooro FM to cover the main agricultural areas in central and rift valley. The simple messages were mainly delivered in the language used by the stations and the radio show hosts provided an opportunity for interaction and discussion on the subject of agriculture insurance. Listeners were able to request for further information via SMS.
In print media, there were articles in the Saturday Nation’s Seeds of Gold pull out which provided detailed information on Agriculture insurance.

Radio adverts

Agriculture insurance jingle
If you understand Kalenjin listen to the Ads below on Agriculture Insurance

Advert 1
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Advert 9
Advert 1

Radio adverts

Agriculture insurance jingle
If you understand Kikuyu listen to the Ads below on Agriculture Insurance

Kilimo bila hasara Advert
Advert 1
Advert 2
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Advert 5
Advert 6
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Advert 8
Advert 8

 

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